top of page
PACKAGING, STRUCTURE, PORTFOLIO DESIGN
The challenge — to create a brand world and global design for the world’s no.1 liqueur brand in its quest for renewed femininity. This much-loved product also needed to be distanced from its low energy, ‘after dinner,’ and seasonal role to an ‘anytime, anywhere’ up-tempo brand.
The restaged Baileys logo has refined lettering, a more elegant arch and deeper colour. A new landscape has been painted in a layered vibrant palette.
Quality perception is raised dramatically. The bottle shape emerges taller, slimmer and more elegant and fits in the fridge. The ‘double B,’ a sleeping equity originally modelled in the glass, has become a gleaming dimensional brand icon, underscoring Baileys’ Celtic provenance and resonating as a luxury brand mark.
Sold at a substantial premium, the limited-edition Stephen Webster bottle translates his glittering, jewelled armband onto the bottle, raising premium perception of the brand, stimulating PR and creating a social media buzz in Russia.
Our sensual, playful Rococo illustrative style takes the Baileys brand to a new level for the launch of a premium Belgian chocolate variant. French descriptor, Chocolat Luxe, adds sophistication and evokes a luxurious experience. The ‘double B’ icon takes pride of place on the shoulder of the elegant black bottle linking Baileys Original Irish Cream to its new premium sister.
MORE WORK
work with us
workwithus@lewismoberly.com
join us
joinus@lewismoberly.com
telephone
020 7580 9252
Lewis Moberly, 33 Gresse Street
London W1T 1QU
bottom of page