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Glenmorangie brand device The Stone of Cadboll

BRAND REDESIGN, PORTFOLIO DESIGN

Rooted in truth is at the heart of authentic brands. Glenmorangie wears a gilded centrepiece inspired by The Stone of Cadboll.

  • GLENMORANGIE

    CHALLENGE

    New owners LVMH sought to reposition Glenmorangie from niche to luxury. They recognized that with limited liquid stocks, the opportunity was to raise the premium and reach out to Asian and American markets.

    SOLUTION

    With radical repositioning the objective, new ideas had to be rooted in truth.
    Our new identity is inspired by a pictish stone standing in the grounds of the distillery. 
    A cartographer’s border framing the old label becomes the signature luxury pattern. 
    A faded palette becomes gloriously rich and tasty. Soft finishes are gilded and embossed. 
    New structural packaging and P.O.S. support a polished and perfected brand. 

    ​

    The core portfolio has been followed by Private Edition limited releases such as Glenmorangie Finealta and Astar, named and designed by Lewis Moberly.

Glenmorangie the original whiskey bottle and packaging design
Glenmorangie the original whiskey label design
Perfected by the sixteen men of Tain
Glenmorangie the original whiskey range label design
Glenmorangie extremely rare whiskey bottle and presentation box design
KERRIN LUMSDEN, MARKETING MANAGER, THE GLENMORANGIE COMPANY

“Lewis Moberly demonstrated a passion for creativity and detail throughout the project. The new packaging expertly balances our heritage with stylish premium cues and enhances Glenmorangie’s reputation across the world.”

Project awards
BAILEYS
COCONUTEA
MORE WORK
MORE WORK
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