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BRAND REDESIGN, PORTFOLIO DESIGN

A new identity for Lefranc Bourgeois, the premier brand for fine artists, balancing history and contemporary relevance.

Lefranc Bourgeois Paris paint tubes
LAVAZZA
WINSOR & NEWTON
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MARIANNA SPILIOTOPOULOS, GLOBAL BRAND DIRECTOR, LEFRANC BOURGEOIS

“We’re delighted with how designs are rolling out across the oil range and are looking forward to our imminent launch in June. We received superb feedback from our customers following our largest trade fair in Frankfurt.”

The Pentawards packaging design winner logo
Lefranc Bourgeois Paris scene with

To help celebrate 300 years of Lefranc Bourgeois, we delved into their archive. Reframing and layering vintage assets with vibrant colour across four gift box designs, the specific quality of each medium was showcased. Opaque gouache, translucent oil, vibrant acrylic and intense ink.

Lefranc Bourgeois Paris packaging designs
Lefranc Bourgeois Paris enfants chalk packaging design

Creativity starts from a young age, to encourage it a brand must both charm and inspire. Enter Le Petit Artiste, bringing bags of personality to this range of children’s creative products.

Lefranc Bourgeois Paris oil paints in box
Lefranc Bourgeois Paris oil bottle designs
Lefranc Bourgeois Paris packaging design
Lefranc Bourgeois Paris enfant brush pot design
Lefranc Bourgeois Paris enfant illustration
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  • LEFRANC BOURGEOIS

    CHALLENGE

    Lefranc & Bourgeois, founded in Paris 1720, is the leading French brand of quality paints and tools for fine artists. Over time, and with the acquisition of other brands, Lefranc & Bourgeois had lost visual cohesion, across two confusing tiers. The challenge was to rekindle residual affection for this once-loved, iconic brand by creating a new identity and packaging design.

    SOLUTION

    The new Lefranc Bourgeois logotype confidently sets out the founders’ names, now edited to remove the ampersand (typically dropped when spoken). Pride in provenance is underscored by the addition of ‘PARIS’. Each tier now has its own ‘neutral’ palette to showcase the world of colour, and a simple information system. “We’re delighted with how designs are rolling out across the oil range and are looking forward to our imminent launch in June. We received superb feedback from our customers following our largest trade fair in Frankfurt.”Marianna Spiliotopoulos, Global Brand Director “This is a great solution and cost-effective — exactly what we are after.”Lawrence Hutchinson, Consultant

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